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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Prosiding SNATIF JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Annual Research Seminar JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) JUMANJI (Jurnal Masyarakat Informatika Unjani) MIND (Multimedia Artificial Intelligent Networking Database) Journal Jurnal Manajemen Informatika Jurnal ICT : Information Communication & Technology Jurnal Mnemonic JOINT (Journal of Information Technology jurnal syntax admiration Innovation in Research of Informatics (INNOVATICS) Informatics and Digital Expert (INDEX) Jurnal SAINTIKOM (Jurnal Sains Manajemen Informatika dan Komputer) International Journal of Informatics, Information System and Computer Engineering (INJIISCOM) Journal of Informatics and Communication Technology (JICT) Prosiding Seminar Nasional Teknik Elektro, Sistem Informasi, dan Teknik Informatika (SNESTIK) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Indonesian Journal of Informatic Research and Software Engineering IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Enrichment: Journal of Multidisciplinary Research and Development
Hadiana, Asep Id
Universitas Jenderal Achmad Yani
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Transportation

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Journal : KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer)

 1 
SEGMENTASI PELANGGAN BERDASARKAN PRODUK MENGGUNAKAN METODE K- MEDOIDS Putri Eka Prakasawati; Yulison H Chrisnanto; Asep Id Hadiana
KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Vol 3, No 1 (2019): Smart Device, Mobile Computing, and Big Data Analysis
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/komik.v3i1.1610

Abstract

Market segmentation is a division of consumer groups that have different needs, characteristics and behaviors (heterogeneous) in a particular market so that it becomes a homogeneous market unit, in this case it is very helpful in a more targeted marketing process so that company resources can be used effectively and efficient for example makes it easy to distinguish markets and recognize competitors with the same segment. CV. Lampegan Jaya is a company engaged in the distribution of food and beverage products including Meses Tulip Chocolate, Vita Zone, Bintang Sobo Tea, Preso Tea, Okky Jelly Drink, Fruit Tea, Bima Energy Nails, Coptic Cappuccino, Mizon and My Tea. These products are distributed to outlets spread across Bandung, Cianjur, Cileunyi, Cimahi, Soreang and Sumedang. Distribution of products is carried out based on the demand for outlets for the product. In this study a system of classifying customer segmentation based on products. This system can classify customers based on the number of purchases and area. The process of this customer grouping system uses a K-Medoid clustring algorithm to classify customers based on segmentation on the product purchase amount and area. With test data of 6 regions, 600 customer data and 28 products. Keywords: Market Segmentation, k-Medoids, , Food Products
Co-Authors Abidillah, Gunawan Adelia Siti Rukoyah Agri Yodi Prayoga Agus Komarudin Agus Komarudin Agus Komarudin Albi Mulyadi Sapari Anggoro, Sigit Anggun Titah Islamiyyah Azy Mushofy Anwary Begawan Raka Sakti Sakti Dewi Marini Umi Atmaja Dewi Ratnasari DEWI RATNASARI Diah Tri Wahyuni Eddie Khrisna Putra Faiza Renaldi Faiza Renaldi Fajri Rakhmat Umbara Fajri Rakhmat Umbara Fajri Rakhmat Umbara Fajri Rakhmat Umbara Fajri Rakhmat Umbara Fajri Rakhmat Ferdiansyah Ferdian Ferina Nur Maulidya Firman Alamsyah Galih Yuga Pangestu Engko M Grace Christian M. Purba Gunawan Abdillah Gunawan Abidillah Hadi Apryana Helsa Hawariyah Hovi Sohibul Wafa Hovi Idham Pratama Putra Indah Putriani Fajar Sidik Ipan Sugiana Irma Santikarama Irma Setiawati Kasyidi, Fatan Lugina Masri Mahbub Arrozi As As Melina Melina Melina Melina Muhamad Eka Purnama Rijaludin Muhammad Hasan Thoriq Almuwaffaq Thoriq Pryma Saputra Ginting Puspita Nurul Sabrina Puspita Nurul Sabrina Puspita Nurul Sabrina Puspita Putra, Eddie Krishna Putri Eka Prakasawati Rafli Firdaus Raflialdy Raksanagara Rezki Yuniarti Rezky Yuniarti Ria Amelia Junandes Ridwan Ilyas Rifaldi Elpry Rizal Rizal Dwiwahyu Pribadi Rizal Febrian Fahrezi Rizky Bayu Oktavian Rizky Fauzi Achman Rukoyah, Adelia Siti Salsa Safira Nur Syamsi Sevty Nourmantana Shisi Prayesti Siti Rohaeni Siti Widiani Syechru Denny Irja Gotama Tacbir Hendro P Tacbir Hendro P Tacbir Hendro P Tacbir Hendro Pudjiantoro Tacbir Hendro Pudjiantoro Tacbir Hendro Pudjiantoro Tacbir Hendro Pudjiantoro Tacbir Pudjiantoro Hendro Tachbir Hendro Taufiq Akbar Herawan Thomas Adi Nugroho Tulus Harry Lamramot Tulus Wahyuni Rodiyah Risfianti Wina Witanti Wina Witanti Wina Witanti Wina Witanti Wina Witanti Wina Witanti Wina Witanti Wina Witanti Wina Winalia Winalia Winta Witanti Yudi Setiadi Permana Yulianto Dwi Saptohadi Yulison H Chrisnanto Yulison H. Chrisnanto Yulison Herry Chrisnanto Yulison Herry Chrisnanto Yulison Herry Chrisnanto